Jay Bradford is the youngest – and first female – manager to take charge of Coventry United Ladies. She retired from playing at 21 due to a hip injury but having already obtained her Level 1 and 2 licenses, a career in coaching beckoned.
With four games to go in the 2015/16 season Jay took on the role of Coventry United Ladies manager. One of those games brought Jay her first silverware in the form of the FA Women’s Plate.
Between 2016-2019 Jay’s side reached consecutive County Cup finals, winning it twice and losing twice on penalties. League success followed with the team progressing from 2nd and 4th place finishes to win the FA Women’s Southern National League in 2019 and gain promotion to the FA Women’s Championship.
In 2019 Jay was forced to step down from her role as head coach as she didn’t hold the necessary A License. She gained her license and regained her role in 2020 – maintaining league status in the FA Women’s Championship with a 10th place finish, a feat she repeated the following season. The 2021/22 season will be the club’s first as a fully professional women’s team.