Matt Layton is Lead Youth Development Phase Coach at West Bromwich Albion’s academy, a role that has included leading and managing the club’s multidisciplinary coaching programme for the U12s to the U16s age groups.
He has also served West Brom as an U11s academy coach, a Youth Development Phase Academy Coach and as Football Operations Manager. He previously worked as an academy coach at Birmingham City.
He is a UEFA A licensed coach and holds the FA Advanced Youth Award. He has a Sports Management degree from University of Birmingham and a Higher Education Diploma in Elite Coaching Practice. He is currently
undertaking a PHD in Sport, Physical Education and Health Sciences at the University of Edinburgh, focusing his research on meaningful factors within the academy process.