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Dr David Adams

Wed 9-Sep-2026

18:00 - 19:00

Join Ben Bartlett for this live Q&A as he speaks to Dr David Adams, Chief Football Officer at the Welsh Football Association, about his approach to coaching players and football

Pricing

Elite Soccer Coaching Award enrollees only

Details

Date: Wednesday 9 September

Time: 6-7pm BST / 1-2pm ET

Location: Online (Zoom)

About David

Dr David Adams is Chief Football Officer for the Football association of Wales, where he leads the strategic direction of Welsh football, overseeing both the men’s and women’s national team head coaches and the high-performance strategy.

His remit includes aligning player pathways, sports science and medical departments to ensure sustainable success on the international stage.

He was promoted to the role in 2021, having been the Association’s technical director for the two years prior, during which time he designed and implemented the ‘Welsh Way’ technical syllabus and the FAW’s coach education programme, and served as course director for the UEFA Pro Licence.

Dr Adams was a national team youth coach and coach educator with the FAW between 2004 and 2014. During this time, he was instrumental in professionalising the women’s set-up.

In 2014, he joined Swansea City as U23 manager, leading the team to back-to-back Professional Development League titles, before being promoted to first team assistant manager in 2015, going on to step into the interim head coach role later that year, helping guide the club to a 12th place finish in the Premier League.

He was head of coaching at the club for three years, overseeing the academy’s progression from Cat 3 to Cat 1 status within two years, before taking on the same role at Everton.

In 2017, Adams became Gary Monk’s assistant manager at Championship side Middlesbrough.

Dr Adams holds the UEFA Pro License, the Advanced Youth Award, a BSc in sports coaching, an MSc in coaching science and a PhD in coach effectiveness.

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