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Building a high-performance culture
Jody Caudwell is head of coaching and player development at Nottingham Forest, with strategic responsibility for the coaching and player development pathway across the club. He talks about his role, how he works to develop top-class coaches and players, and the game model he’s implemented at Forest
NOTTINGHAM FOREST
EST. 1865
Overview
League: Premier League
Head coach: Nuno Espírito Santo
Location: Nottinghamshire, East Midlands, England
Ground: The City Ground
Capacity: 30,455
Academy set-up
Name: The Nigel Doughty Academy
Category: 1
League: Premier League 2 (under 21s), U18 Premier League (under 18s)
Caudwell on his role
As head of coaching and player development I have strategic responsibility for the coaching and player development pathway across the club. I lead a program which delivers performance programs for our high potential players across the player pathway, implementing a club-wide methodology which will deliver premier players for the future.
Caudwell on coach development
The coach development program is very people-centred and involves putting the player first. It is important that the coaches share a clear vision from the club which creates strong alignment across the player pathway. There should be a set of clear values which provides the ability to express personality but strong behaviours that shape the players’ journey. These must be lived and objective and subjective data is collected to ensure that coaches are living these values. Coaches should display strong, skilled leadership and not be afraid to try things. Coaches are encouraged to innovate and reflect after.
We understand that perfection is not always possible but progress can be made from having the autonomy to try things. Coaches should continually look to the future and understand current and future trends to supplement strong coaching practice that is already embedded in the program. Coaches should deliver with authenticity, creating an honest environment with players. This will build a high-performance culture. Finally, we believe in consistency in everything you deliver: this is one of the most underrated qualities in elite coaches.
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